SHENZHEN, China — April 19, 2024 — Dr. Csaba Kreiter, founder of Z-He, led a company delegation to the 19th China (Shenzhen) International Brand Underwear Fair (SIUF), which opened today at the Shenzhen Convention & Exhibition Center (Futian). The visit marks Z-He’s focused effort to study the latest production technologies and fashion-forward product trends directly with leading manufacturers and industry peers across the intimate apparel supply chain.
During the visit, Dr. Kreiter and his team engaged closely with manufacturers across multiple segments — including seamless knitting, functional and sustainable fabrics, smart textiles, precision laser cutting and automated production lines — to evaluate how emerging technologies can be applied to Z-He’s product development. The delegation also studied the season’s key fashion directions, from minimalist comfort and body-positive shaping to cross-category activewear and homewear, with an eye to translating these trends into commercially competitive collections.
