On September 12, 2001, the China Light Industry Federation and the China Leather Industry Association awarded Wenzhou the title of “China Footwear Capital”, marking a shining moment for Wenzhou’s shoe industry. Under the fame, Wenzhou people have the courage and responsibility to be the first in the world, to follow the trend of the times, meet the needs of development, remember their mission, and continue to move forward. The shoe leather industry has been entrepreneurial, innovative, and advancing rapidly. The golden business card of “China’s Footwear Capital” is getting brighter and brighter, and the leading position of the “China’s Footwear Capital” industry is becoming more and more solid.
In the past 20 years, the “Chinese Shoe Capital” has grown in scale, with Wenzhou’s shoe production accounting for 1/10 of the national total and Wenzhou’s women’s shoes accounting for 1/7 of the global total; In the past 20 years, the industrial chain of “China’s Footwear Capital” has expanded, and Wenzhou has the largest trading market for cowhide, pigskin, and shoe materials in the country, forming a shoe leather industry system consisting of three main industries: leather shoes, leather, and leather parts, as well as related supporting industries; In the past 20 years, the “Chinese Footwear Capital” has nurtured a group of well-known brands, with 7 Chinese famous brands, 82 Chinese well-known trademarks, and 196 Chinese genuine leather logo enterprises, accounting for half of the national shoe and leather industry brand list; In the past 20 years, the “Chinese Footwear Capital” has built a comprehensive marketing network, with Wenzhou shoes radiating nationwide and selling in 162 countries (regions) worldwide.
